
To spread the Runaisance to all corners of the nation, Somnio has created a novel program that trains health professionals, podiatrists, physical therapists and devoted runners to become ambassadors of the brand. It’s called the Somniac Affiliate Program. Once trained, Somniacs hold clinics and Somnio shoe fittings in their communities. Somniacs are not retailers and do not carry a stock of shoes but rather operate to aide people in their running community to achieve the Perfect Fit. They then have customers buy direct from the Somnio web site with a promotional code that entitles consumers to a discount. If you’d like to learn more, email Somniacs@somniorunning.com
We have Somniacs in California, Hawaii, Wisconsin and a dozen other states. Our next Somniacs get-together will be held in San Diego on February 13. If you live in SD, run on over.
Here are the details:
When: Saturday, February 13, 2010 at 9am (immediately following the San Diego Track Club group run).
Where: Hospitality Point in Mission Bay.
Hosted by: Andrea Henry, MS, PT, CPT, Somnio Affiliate Fitter.
Joining Andrea will be gait analysis expert Tim Hilden from the Boulder Center for Sports Medicine. Following an overview of the Somnio fit philosophy, Tim, Andrea and the Somnio team will conduct fittings throughout the morning.